Evaluating training effectiveness in a dyadic relationship -a qualitative study of value co-creation between an educational institution and a small business

Abstract

A novel and valuable theoretical perspective has been provided by service-dominant logic (S-D
logic) that triggers a reconsidering and reevaluation of concepts regarding conventional
literature, particularly on innovation in trans-disciplinary vectors. Training is service which is
provided by many professional institutions. However, all trainings are not very effective and
trainees do not feel that they gain value from these trainings. This paper reports a qualitative
study about a dyadic relation particularly between IT instructor (Women Entrepreneur training
project, GCU Lahore) and a female trainee (entrepreneur), which is based on mutual trust.
Purpose of this co-creation is to derive learning value for trainee and economic/financial value
for business, as these values are examined through the lens of service dominant logic by using
service system framework proposed by Lyons and Tracy (2013). Gioia methodology has been
used for data collection from both, IT instructor and a female trainee by adapting an open-ended
interview instrument (questionnaire) proposed by Lyons and Tracy (2013). The results are
discussed with respect to implicatons on theoretical aspects of service science, service system
and service innovation, where Information Technology (IT) plays a sgnificant role.