SEMIOTIC DENOTATIONS IN TRADITIONAL MOSTAGANEM CLOTHING: CHEDDA OF MOSTAGANEM AS AN EXAMPLE

Abstract

     The objective of this study is to expose the different dimensions and the semantics of the Algerian traditional clothing using “chedda of Mostaganem” as an example in order to discover and derive the implicit and explicit semantics of this clothing. The chedda of Mostaganem is not merely a traditional clothing worn by the Algerian bride as garnish, it holds a way deeper significance as it’s considered a historical and cultural heritage and a tangible representation of the Mostaganem society’s culture, the one it belongs to. As it is part of the Mostaganem woman’s identity which functions as a consumer, a holder and a responsible for the transmission of this physical heritage from one generation to another throughthe process of socialization.