THE CONFLICTS OF CULTURAL GLOBALIZATION IN THE CITY AND THE FAMILY LIFE – A SOCIOLOGICAL VISION OF THE IMPACT OF URBANIZATION IN CREATING THE IMBALANCE OF SOCIAL AND HISTORICAL IDENTITY.

Abstract

Cultural globalization plays a crucial role in overturning the balances of the identity pattern within modern society, by imposing new data that contradict the previously recognized pattern (family and community), which constitutes an identity conflict within the city format.

It is well known that the process of urbanization is a result of the effects of cultural globalization, which will result in an identity parallel to the inherited cultural identity.

How can the relationship between cultural globalization and identity be understood, and how can we explain the impact of urbanization on the resulting collective identity imbalance?

Through this study, we will try to clarify the need to control cultural globalization, to reach an understanding of the path of social identity, through a standard study of the frameworks and systems of the mini-society (microscopic society) .

The study contributes to giving a forward-looking view on understanding the issue of social identity in society in terms of individual and collective perceptions of individuals and the extent to which cultural globalization affects the imbalances of collective identity as an inevitable necessity to meet the demands of society .