Interactive advertising displays serving smart cities

Dr. Imen KHOUJA

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Published: Jan 18, 2024

Keywords:

Interactive advertising, smart city, citizen, experience.

Dr. Imen KHOUJA

Abstract

Out-of-home advertising is evolving to give citizens a better experience, with the aim of building a relationship filled with meaning and sensation. In this respect, smart cities represent a practical field for the integration of new technologies in OOH advertising.

Digital signage is at the heart of a smart city. It is one of its main pillars. These real-time communication tools make it easier to communicate messages, attracting the attention of the general public who have shown little interest in traditional billboards.

Interactive billboards are not just a tool for information, but also for exchange, interactivity, participation and entertainment.

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Vol. 61 No. 1 (2024)

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