HUMAN EFFICIENCY AND CREATIVITY AS ONE OF THE MECHANISMS SUPPORTING DIGITAL COMMUNICATION

Abstract

     Digital communication has a strategic role in improving human efficiency in many areas of life, especially the institutional field, in order to achieve many strategic and field goals, considering that the modern institution, in light of the open format, must deal with the external environment with its indicators of development and competition that require the human resource to be at the highest levels of development at the level of capabilities and specialized scientific and knowledge through which it can provide Added value.

From this point of view, we find that one of the most important mechanisms supporting the improvement of human efficiency is the adoption of digital communication methods that benefit the human resource and the institution together, especially the digital system of the Internet and all social media, and the aim is to strengthen socio-professional relations between individuals at different cultural, scientific and even practical levels, and therefore human efficiency is associated with digital communication significantly and it is necessary to enhance it in various forms, specifically to enhance the process Creativity in the institution in order to achieve long-term development of the institution.