Steps for Applying Content Analysis Technique in Sociological Research

Abstract

     The issue of choosing the appropriate technique for collecting data related to the chosen topic of study is one of the important challenges facing researchers in sociology during fieldwork. At this stage, the researcher must verify the validity or invalidity of hypotheses and choose the suitable method among others, depending on the nature of the topic, research objectives, and the type of methodology used (quantitative or qualitative). The researcher's ability to apply the chosen technique or a set of techniques in the research also plays a crucial role. Researchers might opt for a technique they believe will be easy to apply, sometimes disregarding the selection criteria