Phraselogical Diversity in Press Headlines: Aesthetic of Journalistic Writing

Abstract

This article examines the phraselogical diversity present in press headlines. The main objective is to analyze how fixed expressions from various language registers are used in constructing journalistic headlines and what the communicative functions of this practice are. The study highlights how the mixture of fixed expressions from domains such as religious, economic, legal, scientific, and others is employed to create appealing and captivating headlines. Furthermore, the article explores how the choice of fixed expressions and their incorporation into headlines achieves stylistic, persuasive, and aesthetic objectives, while also reflecting the journalist's ideological stance