ENHANCING THE QUALITY OF HIGH-QUALITY HUMAN RESOURCE TRAINING: A STUDY IN THE MARKETING SECTOR IN VIETNAM

Le Ngoc Dung,  Tran Tuan Anh

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Published: Sep 4, 2023

Keywords:

training, human resources, high quality, marketing, international economy

Le Ngoc Dung, Tran Tuan Anh

Abstract

In recent years, with a high economic growth rate, Vietnam has surpassed the threshold of poor and underdeveloped countries, achieving a remarkable accomplishment. The significant role of human resources cannot be denied in contributing to this success. Numerous studies have indicated that the "quality of human resources" is a decisive factor in the success or failure of businesses and the overall economy. The strong development of international economic integration has posed new demands on high-tech human resources in general, and particularly in the field of Marketing. However, the current workforce in the Marketing sector is both deficient in quantity and lacking in quality.

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Vol. 60 No. 2 (2023)

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