Pull and Push Factors of Women Entrepreneurs to Start their own Business: A Comparative Stud

Abstract

There are many push and pull factors that encourage women to start their own enterprises in India. Pull factors are favorable characteristics that encourage women to start their own businesses, while push factors are unfavorable situations that drive them to look for alternatives.  Pull motivations include the desire for financial independence, the chance to demonstrate one's abilities, and the potential for both professional and personal advancement. In order to challenge conventional standards and established gender roles, many women start their own enterprises. In doing so, they empower themselves and inspire others. A further factor encouraging women to start their own businesses is the expanding support systems and resources available to them in India, including incubators, mentorship programmes, and government-sponsored programmes. The difficulty juggling work and family obligations is one example of a push factor, as are the lack of employment options and workplace discrimination. In order to have more flexibility and control over their lives, these difficulties frequently inspire women to take control of their own lives by launching their own enterprises. The study had considered sample of 201 respondents (women entrepreneurs) to know the impact of Pull and Push Factors of Women Entrepreneurs to Start their own business and concludes that there is a significant impact of Pull and Push Factors on Women Entrepreneurship.