Role of Consumption Emotions on "Customer Satisfaction”: An Empirical Study

Abstract

In today's competitive market, understanding the emotional aspects of consumption experiences has become crucial for businesses striving to enhance "customer satisfaction" and build long-term relationships with their clientele. One fundamental aspect of consumer behavior is the role of emotions in shaping customer satisfaction. Emotions play a prominent part in consumer decision-making processes and can profoundly impact their overall satisfaction with products or services. This study looks to explore the significant role of consumption emotions in shaping customer satisfaction, thereby enhancing the understanding of consumer behavior within the realm of marketing. These empirical insights have significant implications for marketers and businesses seeking to enhance "customer satisfaction"  and "loyalty". Understanding the role of consumption emotions can help companies design effective marketing strategies, product offerings, and customer experiences that evoke positive emotions, leading to greater heights of "customer satisfaction” and long-term success.