Influence of Socioeconomic Factors on Consumer Likes and Dislikes for Electronic Products: An Analytical Perspective

Abstract

The electronics industry is one of the fastest-growing industries globally, and understanding the factors that drive consumer preferences and decision-making is essential for manufacturers and marketers. The influence of socioeconomic factors on consumer preferences is a topic of great significance in the field of marketing and consumer behavior. In today's technologically advanced world, electronic products have become an integral part of people's lives, ranging from smartphones and laptops to home appliances and entertainment devices. Understanding the factors that shape consumer likes and dislikes for these products is crucial for businesses to develop effective marketing strategies and cater to the diverse needs of their target audience.  Consumer behavior is complex and influenced by various factors, including personal preferences, social norms, and economic considerations. The socioeconomic status of consumers is an important consideration, as it can impact their ability to purchase and their perception of the value of electronic products. The study aims to contribute to the existing knowledge on consumer behavior in the electronics industry and provide insights into the factors that drive consumer decision-making