Role of Organizational Culture on Organizational Performance: An Empirical Investigation

Abstract

The world is going through rapid changes and so are the organization and to keep face with these changes it is very important to adapt to these changes. One such change that an organization frequently faces is organizational culture. In today's era where diversity is embraced, it is obvious that organizations, every time gets impacted by diversity.  For every organization whether big or small it becomes necessary to remain flexible and continuously improve the performance to gain competitive advantages.  By improving organizational culture, the company can take the lead and survive in the market for long run. Organizational culture is becoming very important in improving the performance of the company especially when all the businesses are functioning in an uncertain, unpredictable and competitive environment. It becomes important to evaluate the culture of organization to determine the performance of the company. One of the important resource of any organization is its employee and it is very important to determine the mind set, attitude and behavior of employees working in an organization. By determining the behavior and working attitude of employees, organizations can simply measure the performance.