Sustainable Management Practices: An Analytical Study of Balancing Profit and Purpose

Abstract

Businesses in India are starting to realise the value of social and environmental responsibility, which is why sustainable management practices that strike a balance between profit and purpose are gaining favour. Businesses are adopting tactics that benefit the environment and society while simultaneously generating profits. Adopting environmentally friendly technologies and methods is a crucial component of sustainable management practises. To lessen their carbon impact, companies are investing more and more in renewable energy sources like solar energy. They are also taking steps to reduce trash and use less energy to have a minimal negative impact on the environment. Additionally, business strategies are incorporating social responsibility. Numerous businesses fund programmes for education and healthcare, engage in community development activities, and encourage inclusivity and diversity in the workplace. India’s businesses are building a more sustainable future that benefits both their bottom line and society at large by balancing financial success with social and environmental objectives.