Diversity and Inclusion in the Advertising Industry: An Empirical Study

Abstract

The advertising industry is a dynamic and fast-paced field that requires creativity, innovation, and diverse perspectives. However, the industry has long struggled with issues of diversity and inclusion, with reports indicating that women and people of colour are underrepresented in leadership positions and face various forms of discrimination and bias. To address these challenges, this research and review sought to examine the current state of diversity and inclusion in the advertising industry, as well as identify best practices and strategies for promoting greater equity and inclusivity. The findings of the following literature review suggests that while progress has been made in some areas, there is still significant work to be done to promote diversity and inclusion in the advertising industry. Key challenges identified included a lack of representation and visibility for underrepresented groups, a lack of diversity and inclusion training and education, and persistent biases and stereotypes in the industry. Overall, this research underscores the importance of prioritizing diversity and inclusion in the advertising industry and provides actionable insights and strategies for promoting greater equity and inclusivity in this dynamic and important field.