Importance of New Technologies in Transforming Business: An Empirical Study

Abstract

In a globalized world where technology, gadgets, and relentless technological growth rule and connect us, the business climate and the path entrepreneurs take in forming and building a firm become increasingly tough and complex. Continuous innovation is now required, and the key to any entrepreneurial action's success is "adaptability." An organization must identify business owners or managers who have the bravery to face uncertainty and are always willing to execute unusual ideas if it hopes to keep its competitiveness in the current socioeconomic environment. The piece also discusses the technological ideas that changed how marketers view the world. We acknowledge that new marketing ideas have altered the appearance of twenty-first-century marketing strategies when we discuss marketing and the role of technology in it. The advent of a new marketing dimension known as "digital marketing" illustrates how much technology influences marketing today. Digital marketing mainly focuses on advertising on digital media platforms including computers and mobile devices.