The Impact of social media on Brand Reputation and Consumer Behavior: An Analytical Perspective

Abstract

Social media has completely changed how individuals interact, communicate, and absorb information. Additionally, it significantly affected consumer behaviour and brand reputation. This study offers an analytical viewpoint on how social media affects these two important domains. The research begins by examining the potential effects of social media on brand reputation. Social media platforms give customers a simple method to express their thoughts and share their interactions with brands. Positive or bad social media reviews have a big effect over a brand's distinction and sway potential customers. The study examines how social media impacts consumer behaviour. Consumers frequently turn to social media while making purchases because it is a source of product knowledge. Social media has also enabled the growth of influencer marketing, which has the power to drastically change consumer behaviour. The study highlights the significance of social media for both brands and consumers by offering a thorough analysis of the effects of social media on brand distinction and shopper behaviour