Factors Affecting Green Purchase Behavior In Dki Jakarta

Vincent Adrian Joseph, Muhammad Rayhan Firdaus, Winarti, Rini Setiowati

doi:10.17762/pae.v57i9.681

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Published: Dec 31, 2020

DOI: https://doi.org/10.17762/pae.v57i9.681

Vincent Adrian Joseph, Muhammad Rayhan Firdaus, Winarti, Rini Setiowati

Abstract

Building the theory of planned behavior (TPB), the purpose of this paper is to understand the green purchase behavior of people in Jakarta, Indonesia. The study following the reference by adding environmental concern and willingness to pay as a moderating variable between green purchase intention to green purchase behavior.

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Vol. 57 No. 9 (2020): Volume 57 No. 9 (2020)

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