Study on Evaluation Elements of China-ASEAN Expo Based on CIPP Theory

Abstract

The China-ASEAN Expo is an international economic and trade event co-sponsored by the economic and trade authorities of China and the 10 ASEAN countries and the ASEAN Secretariat. It is China's national-level exhibition. Based on the CIPP theory, this research has established 4 dimensions, 20 key evaluation elements and 77 evaluated points of the China-ASEAN Expo through reviewing and combing the literature, and confirmed the applicability of the evaluation elements through in-depth interviews with the stakeholders of the China-ASEAN Expo. The establishment of the evaluation elements of the China-ASEAN Expo is of great significance to the comprehensive, objective and effective evaluation of the China-ASEAN Expo.