EMBEDDING ARTIFICIAL INTELLIGENCE IN HOSPITALITY & TOURISM

Dr.Sameer Koranne,  Sukhmani Sandhu

doi:10.17762/pae.v58i2.2950

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Published: Feb 10, 2021

DOI: https://doi.org/10.17762/pae.v58i2.2950

Dr.Sameer Koranne, Sukhmani Sandhu

Abstract

Competitive environment and being global trade; the tourism and hospitality industry adopted digital technology a long back and many functions have been digitalized. The travelling guest leaves digital foot prints across various components of tourism and thus a huge amount of data is generated. The customer satisfaction has been an integral part of this industry and providing appropriate service solutions is vital for excelling. Artificial Intelligence is utilized for exploring and analyzing guest data and compliments decision making. The effective existence of AI across various tourism and hospitality functions is investigated through empirical study and validated through descriptive analysis.

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Vol. 58 No. 2 (2021): Volume 58 No. 2 (2021)

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