INVESTIGATING FACTORS ON STUDENT SATISFACTION: A SUCCESSION PLANNING FOR A PRIVATE NURSING COLLEGE IN MALAYSIA

Abstract

This research aims to examine a private nursing college in terms of student satisfaction; as delivering and managing student satisfaction and providing better services are among the most important factors for any colleges in higher education. A questionnaire was distributed to all Year 2 and Year 3 students. Of 208 questionnaires distributed, 148 were returned and analysed; yielding a 71% response rate. The result from linear regression analysis revealed that facilities, teaching quality and administrative have a strong and significant impact on overall student satisfaction. 53% of the variance in student satisfaction also can be explained by these variables. The most significant factor of the three was teaching quality, followed by administrative and facility. The findings of this study recommend the private nursing college to consider which factors to be essential in providing student satisfaction as many universities now have pledged providing student satisfaction as part of their vision and mission statement and becoming part of the succession planning.