Data-Driven Analysis of Acceptability factors of B2B apps in Retail (Grocery stores) Industry: An Multi Criteria Decision Making Approach

Abstract

Delivering the correct product at the justified prices within the stipulated time at the right location is key factor in increasing the value of the supply chain. To aid that purpose, information technology & mobile apps shows a big role in the supply chain domain. In the modern retailing industry, lots of technological developments have happened with respect to the customer & retailer interaction. Mainly, these advancements could be seen in supermarkets or malls. But, there is very limited solutions provided in the market which connect the dots between the retailer and its suppliers.

This study focuses on the technological factors that a retailer should keep in mind while choosing the correct solution for their stores. The study mainly focuses on choosing the factors which retailer perceives to be important in making such decision. Then the factors are categorised into groups so that the factors can be correctly measured. Post the categorisation, the factors are weighed based on the inputs from the retailers. The study shows that in each group only one factor has the highest weight and that is most preferable to the retailers. Also, the study focuses on 5 apps (already present in the market) and rank them based on the inputs of the retailers. The study clearly identifies which apps is most convenient, modernised or technologically advanced.