Self-Service Checkouts: The Role Of Service Innovation In Indonesian Convenience Stores

Abstract

The idea of self-service in grocery stores allows customers to serve themselves without help from other people. This topic has resulted in multiple types of research, alongside the new innovative technologies that are put out to enhance retail. This research has a key objective of expanding previous research which focuses on the Technology Acceptance Models effect, consumers trust on self-service technologies, and the readiness of technology. This research obtained 140 responses for data analysis from those who are located in Jakarta. This research provides insights for those in retail industry on consumers behaviors on self-service technologies in their purchases, and improvements of technologies and approaches for retail-related technologies.