A Study on Crowdsourcing Marketing Practices to Build Brand

Abstract

To study the conditions that make crowdsourcing possible both technical and conceptual to aid brands to promote, increase their reach, engage, and obtain insights from their consumers. This is an exploratory study that is conducted involving multiple case studies of various brands which are currently existing in the market. Brands are accepting this model and there has been an upsurge in ways they are trying to leverage crowdsourcing to build and gain innovative solutions for their brands. The results of the study imply the ways in which a brand can generate solutions and also do in-depth consumer research along with building the brand in the process. The study identifies that brands are looking forward to this model more in the digital space and crowdsource an innovative solution