Consumers attitude towards subscription-based shopping and sustainable disposal practices

Abstract

Sustainable production should be one of the core values of any organization. Organizations should be well aware of the adverse impact it creates on the environment due to their operations and should take steps to produce their goods in sustainable manner. Clothing brands should encourage their consumers to adopt sustainable disposal behavior and communicate their messages regarding sustainable development. Every year million tons of clothes are dumped into landfills which is an environmental concern. With increasing clothing waste, there’s lack of landfill sites for disposal. Circular Economy is a term mainly used when we talk about waste reduction. The term basically deals with recycling used products, extracting starting materials and sending it back to manufacturers for producing a new set of products. Thus, the main objective of this paper is to understand consumers’ attitude towards sustainable disposal practices and their willingness toward an alternate way of shopping clothes. The study involved an exploratory research by quantitative analysis of responses collected from millennials. Factor analysis was performed using SPSS to determine components. Findings reveal that consumers would participate in recycling activities if brands offer such policies and had shown moderate interest towards subscription-based shopping.