Deep Patel, MBA IDM, 19020344028 - IEEE paper

Abstract

The purpose of this study is to investigate the key factors influencing the customers’ buying behaviour towards residential real estate. Additionally, to identify whether these factors positively or negatively affect purchase decisions in the customer journey. A sample consisting of 101 respondents who are either aspiring to buy a residential property and have already bought an apartment was taken from different parts of the country for our analysis. The analysis determined that respondents significantly adopt constructs like marketing, financial backing, geographic, and social constructs. It was also concluded that there were notable differences in the decision-making process regarding the age, but not the gender while purchasing residential apartments. And there were inconsequential differences due to marital status or educational level. This research helps in understanding Indian consumers' diverse behaviour when they invest in the residential real estate sector