A Semiotic Exploration of the "Reflect Your Respect" Infographic:  Navigating Cultural Values in the 2022 FIFA World Cup

Aissa Aissa HAMZAOUI; Ahlem   ROUABHIA; Salah

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Published: Sep 23, 2024

Keywords:

Qatar World Cup 2022, Infographic Poster, Barthes' Model, Peirce's Model, Semiotic Analysis

Aissa Aissa HAMZAOUI

Ahlem ROUABHIA

Salah

Abstract

This study investigates the diverse connotations of Qatar's "ReflectYourRespect" infographic, a poster released
before the 2022 FIFA World Cup to showcase the nation's cultural and religious values. Using semiotic analysis,
the study examines the poster's various meanings and their potential for varied interpretations between local and
international audiences. Through the lenses of Charles Sanders Peirce's and Roland Barthes' semiotic frameworks,
the research analyzes the types of signs used and their underlying connotations. The study finds that the
interpretations of the infographic may differ and it might lead to cultural misunderstanding.

Issue

Vol. 61 No. 9 (2024)

Section

Articles

This work is licensed under a Creative Commons Attribution 4.0 International License.

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