A sociological reading of Algerian consumer behavior between the duality of necessary needs and the culture of choice

Abstract

Many researchers have been interested in studying consumer behavior in all concepts of purchasing behavior, from pre purchase activities to post-purchase activities of consumption, evaluation, and disposal. It also concerns all people involved -directly or indirectly - in purchasing decisions and consumption activities, including brand influencers. Consumer behavior is human behavior that is affected by many different factors, and this is what many researches have shown, the content of which is that it is difficult to predict consumer behavior even According to experts in the field, interest in studying consumer behavior has increased in recent years due to the difficulty of maintaining customers as a result of the emergence of many behavioral models.Therefore, during this article, we will address the factors controlling Algerian consumer behavior, by highlighting the necessary needs and cultural factors influencing consumer behavior in making the purchasing decision.