How Emotional Intelligence Makes a Difference for a Public Relations Officer in Building the Reputation of an Economic Institution: A Case Study of Sonelgaz

Abstract

The role of the emotional intelligence of the public relations in improving the image of the economic establishment is one of the decisive factors in the success of institutions in the modern competitive environment. Emotional intelligence, which includes the ability to identify and manage subjective feelings, understand and deal with others' feelings and deal with them effectively, plays a pivotal role in promoting the performance of a public relations official. By owning these skills, the public relations can build strong and solid relationships with the internal and external audience (customers, partners, public public), which reflects positively on the image of the institution.