The Impact of Arabic Language Institutes in Attracting Tourists to  Turkey

Dr. Fatiha Abbas, Dr. Ghalya Abbas

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Published: Feb 11, 2025

Keywords:

Educational tourism, Arabic language, cultural diplomacy, SDGs, post pandemic recovery, digital transformation.

Dr. Fatiha Abbas, Dr. Ghalya Abbas

Abstract

This study analyzes the role of Arabic language institutes in enhancing Turkey’s tourism sector, with updated data from 2010 to 2024. Using a mixed-methods
approach (quantitative and qualitative), we identified a 93.7% positive correlation between Arabic language education programs and tourist inflows. The
study also explores the impact of digital transformation in language learning, Turkey’s geopolitical positioning as a cultural bridge between Europe and the Arab world, and the contribution of educational tourism to achieving the Sustainable Development Goals (SDGs). The findings emphasize the necessity of integrating language tourism into national sustainable development strategies.

Issue

Vol. 62 No. 2 (2025): Vol 62 No 2 (2025)

Section

Articles

This work is licensed under a Creative Commons Attribution 4.0 International License.

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