The role of consumer demographics in building and enhancing loyalty to socially responsible institutions - A case study of the new Algerian canning factory, RouibaNCA Rouiba-

Abstract

This study aims to know the contribution of consumer demographic characteristics in building and strengthening loyalty to
socially responsible institutions through field projection on the new Algerian canning factory, Rouiba.NCA Rouiba.ISO
Certified26000.
To study this topic, we relied onOn the positivist approach and hypothetical-deductive logic by forming the theoretical framework
for the study variables and then relying on the questionnaire as a tool for collecting primary data, and relying on a sample
estimated at388Single of consumers of productsThe new Algerian canning factory in RouibaNCA Rouïba.
The Statistical Package for the Social Sciences (SPSS) was used.SPSSRelease27In processing the data after it has been collected,
this is done by relying on a set of statistical methods in analyzing the results and testing the hypotheses, including the Spearman
rank correlation coefficient test to measure the strength and direction of the relationship between the study variables, in addition to
the testMann-WhitneyandKruskal-Wallis To study the differences in the answers of the sample items according to their personal
characteristics.
The study concluded with a set of results, the most important of which are the following:
There is a statistically significant correlation between the social responsibility of the new Algerian canning factory in Rouiba and
the loyalty of its consumers.
There is an impact of demographic characteristics on individuals’ assessment of the social responsibility of the new Algerian
canning plant, Rouiba.
Consumer demographics influence their loyalty to the new Algerian canning plant Rouiba.