The role of e-marketing in promoting water  recreational activities

Hadji Bachir, Brahimi Kadour, Laid Kouider Ben Brahim

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Published: Nov 13, 2024

Keywords:

marketing; e-marketing; recreation; promotion.

Hadji Bachir, Brahimi Kadour, Laid Kouider Ben Brahim

Abstract

This study aims to know the role of e-marketing in promoting water recreational activities, through a field study in which the descriptive analytical method was used. 192 individuals. As for the study sample, it was chosen randomly, which numbered 101 individuals, so that a questionnaire was distributed to them as a tool for collecting information. After analyzing and unloading the results, we found that the sample members rely on modern promotional means to view and participate in this type of activity compared to traditional means.

Issue

Vol. 61 No. 11 (2024)

Section

Articles

This work is licensed under a Creative Commons Attribution 4.0 International License.

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