The role of the communication process between employees in a media institution -A field study at the local radio station in Relizane as a example.

Abstract

In this study, we will address the fundamental issue of the effective role of the communication process among the employees of the media organisation; we tried to shed light on this issue, explaining the main reasons for the success or failure of the communication process among workers in the organisation, following a methodology that suits the nature of the study. We will also analyse, interpret and examine the findings, explaining the significant role of the communication process among the employees of this media organisation. When we talk about the communicative method, the culture of dialogue between two or more workers imposes itself in real life ; this culture contributes to giving value to this communicative dialogue, which increases the productivity of the institution, especially when this communicative dialogue is positive, it creates an atmosphere of respect, tolerance and affection and is free from problems and other negative issues that would hinder the tasks of the media institution.