The impact of intercultural studies on the quality of audiovisual translation – the dimension of collectivism/individualism practical case-

MOSTEFA Soumia

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Published: Nov 5, 2024

Keywords:

Cultural dimensions theory; cross-cultural theory; audio visual products.

MOSTEFA Soumia

Abstract

According to the theoretician Geert Hofstede, China and Japan are collectivist countries thus they favor the interest of the group over that of the individual. On the other hand, the individualist countries such as the USA focus on the interest of the individuals.The audiovisual products realized by individualist producers contain some cultural components that could be misunderstood by the collectivist audience and can lead to a misinterpretation of the audiovisual production.

Issue

Vol. 61 No. 11 (2024)

Section

Articles

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