The Communicational Strategy for Managing the Reputation of an Economic Institution through the Digital Environment: "An Analytical Study of the Official Facebook Page of Saida Natural Mineral Water Company"

Abstract

This research paper aims to explore the communication strategies employed in managing the reputation of Saida Eau Minérale Naturelle within the digital
environment. The study involves an analysis of the company's official Facebook page, considering it as an economic institution. A survey method was applied, as this study falls under descriptive research. The research population consisted of all posts on the company's official page, from which a purposive sample was
chosen, covering posts from July 5 to October 5, 2024. The research tools included observation and content analysis.