The Role of Smartphone Applications in Enhancing Customer Relations

Rim Benaissa

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Published: Oct 24, 2024

Keywords:

Smartphones, Smartphone Applications, Customer, Baridi Mob, El Oued

Rim Benaissa

Abstract

This study aimed to investigate the role of smartphone applications in enhancing customer relationships through various dimensions (reliability, ease of use, security and confidentiality,and social influence). An applied study was conducted on a sample of users of the Baridi Mob application in the Wilaya of El Oued. The descriptive-analytical method was employed to collect data. To achieve this, a questionnaire was designed and distributed to a sample of 120 individuals from the population, with 100 valid responses retrieved for analysis and processing using the Statistical Package for Social Sciences (SPSS). The study found several key results, including:

Issue

Vol. 61 No. 10 (2024)

Section

Articles

This work is licensed under a Creative Commons Attribution 4.0 International License.

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