Hashtag Activity and Environmental Awareness: An Analytical Study of Global Warming and Climate Change Hashtags on X

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Khouloud Albekri Abdalkader , Mohamed Feddoul , Ramzi Djaballah

Abstract

This study explores the role of hashtags as a communication tool in raising environmental awareness, specifically focusing on global warming and climate change discussions on X (formerly Twitter). By analyzing the activity and reach of popular hashtags related to these topics, such as #ClimateChange and #GlobalWarming, we examine their effectiveness in spreading information, engaging users, and mobilizing collective action.

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