Social media and Tourism Promotion in Hoggar Region; content analysis; Sample of private and public Facebook pages in Algerian Province Tamanrasset

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Dr. BEDJADJ Ahmed

Abstract

This study aims to investigate the role of social media in the process of promoting tourism in the Hoggar region in southern Algeria, where Facebook and YouTube are among the main tools most used by individuals and institutions in Algeria, through the production and marketing of digital content that includes natural sites and various tourist destinations.

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