The role and impact of advertising in shaping public opinion to achieve local development through emerging institutions

Abstract

The purpose of this article is to examine the contribution of media advertising in promoting local development through alternative
methods that transform the economy from a traditional to a knowledge-based economy, specifically through start-up institutions
and small enterprises instead of large corporations. Media advertising plays a crucial and pivotal role in the success of any local or
national program. However, we observe that the Fourth Estate, which is always present in the political scene, is often absent in
economic affairs, especially in Third World countries. Therefore, we seek to shed light on the role of media advertising in
influencing public opinion to achieve local development through start-up institutions. Does the media really play a role in the
success of any local development, and does advertising serve this purpose adequately? Furthermore, what is the influence of the
Algerian government in this matter?