New transformations in media training in the age of digital media -Between the reality of practice and the inevitability of integration

Abstract

This research paper aims to highlight the major radical transformations witnessed in the field of media training, in the midst of the rapid technological transformations witnessed in the field of media and communication in general, which have had their impact on media training as a concept and on its tools, techniques, and methods on the one hand, and on the new communication skills that the communicator needs. In light of the modern digital media and
communication environment in particular, the latter has imposed a new media and communication reality that requires the communicator to integrate with these new transformations and acquire new skills that are compatible with the new reality.