Contexts of the relationship between technology and the act of theorising in media and communication sciences- the duality of optimism and pessimism about the uses of artificial intelligence

Abstract

This research paper aims to highlight the chaos of artificial intelligence tools by reviewing the perspectives of their users
within a team that supports the potential of artificial intelligence and what it has to offer. Another team believes that these
techniques will have terrible consequences at the user level and in terms of the structure of the usage itself. The relationship
between man and machine appears to be complementary, based on a dual principle of the machine’s education (learning) by the
human and the assignment of tasks to the machine by the human. On the one hand, artificial intelligence tools reflect only a
structural revolution that demonstrates the complexity of the current scene as a scene that suggests the ingenuity of human
rationality and the degree of development it has reached historically and scientifically. On the other hand, it also indicates the need
to take into consideration the perspective of the pessimistic trend, through the fact that this rational human ingenuity may show
reckless loyalty towards this “new idol” and therefore move consistently towards the unknown that these intelligent systems can
translate into the heart of the domination equation from a machine that obeys and serves a human being to the domination of the
machine over the person responsible for its existence and empowerment. This is what this paper seeks to achieve by clarifying the
fragmentation occurring among the users between a user that highlights the unique user experience that artificial intelligence
provides and a user that sheds light on the necessity of epistemological and critical accountability for what could result from the
use of artificial intelligence systems, based on the contexts of the relationship between technology and the field of media and
communication sciences.