Persuasion Strategies in Tourism Discourse "The model of a tourist guide

Aissa Berber

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Published: Jun 15, 2024

Keywords:

Strategies, persuasion, guide, tourism, image.

Aissa Berber

Abstract

It has become clear that the tourist discourse is not different from the literary discourse, as both are based on communicative language and characteristics that ensure the attraction and persuasion of the recipient. The creative work directed towards the recipient by the creator as sender and the promoter of tourism conveys a discourse, whether it is written, auditory or visual, to the target person or the specific segment (the addressee), and the goal is always the submission of the recipient.

Issue

Vol. 61 No. 6 (2024)

Section

Articles

This work is licensed under a Creative Commons Attribution 4.0 International License.

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