Academic media training programs in the digital media environment “between change and adaptation” A field study in department of media and communication sciences at the university of msila, batna 1, setif 2

Abstract

     This research paper aims to assess the extent of changes in media training programs within academic institutions in the digital media environment and the degree to which these programs adapt to this environment. Continuous development and change in information technology and communication have led to the emergence of the digital environment, which is considered a new environment and a fundamental pillar in various fields. Media and its practice have become associated with it, giving rise to what is known as digital media, which effectively operates in the virtual digital environment. This necessitates the consideration of academic media training as the main logic for media work in its various types and fields, relying on descriptive methodology and using observation and interview tools. Our study sample consisted of professors from the Department of Media and Communication Sciences at the University of M’sila, Batna 1 University, and Setif 02 University, totaling 20 professors. It was found that the content of training programs is still not keeping pace with the digital media environment, although the use of digital tools has begun within the framework of implementing these programs.