METAVERSE DIGITAL ENVIRONMENTS: PATTERNS, NEW INSIGHTS, BEHAVIORS AND DIGITAL MEDIA

Abstract

     In this research paper , we are dealing with the nature of the new directions which global companies are specializing in the field of media and communication technologies rely on to invest in this space (Metaverse) in the future, as it is newly born and developing . Knowing that, investing in such virtual (hypothetical) spaces is an adventure that can be exemplified and realized into reality as it can be failed. On this basis, these recent investment initiatives by digital giants remain dependent on the popularity and the ability to convince of today’s societies, considering that this virtual communication environment is completely different from real reality on the side. On the other side the process of introducing this new idea (Metaverse) for the first time to present generations, is intended for digital pioneers to draw a new competitive map that is based on large scale pragmatic ambitions that are endless and transcend physical reality. However, in order to achieve the varying needs and increasing new goals of contemporary societies, this is for the delivery of services that are beyond borders, temporal and geographical. On the other hand, the study will also touch on the scale of the huge financial covers allocated by these major digital companies to control this new world (Metaverse) based on a very complex communication ecosystem. In addition, this research study also seeks to present the most important jurisprudence for the establishment of digital environments suitable for this new birth (Metaverse). By highlighting the role of the world’s leading digital agencies in designing of smart environments that are different to physical reality.