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Introduction: India has more than 3000 institutes offering post graduate management programs in form of Master of Business Administration (MBA) and/or Post Graduate Diploma in Management (PGDM). The paper empirically finds out the reasons for inclination of students towards management education and also identifies the perceived differences between PGDM and MBA.
Methodology: A questionnaire was prepared after review of literature and conducting 27 telephonic interviews of directors of coaching institutes and 4 telephonic interviews of online advisory sites. Interviews were done to capture the real insights and common queries raised by prospective students in India. Total 240 responses were found to be complete in all respect and were used for analysis.
Results: Non-Parametric k-related Friedman Test and Kendall’s W tests were applied to test the null hypothesis. Logistic Regression Analysis was also used to examine the role of variables in the choice-discrimination between PGDM and MBA institutes. Hit ratio of the proposed model was found to be 80%. Discussion: The results indicate that students choose management education for better career opportunities and to enhance their learning which is influenced by faculty, academic environment and peer learning. Accreditation and Ranking was also found to be significant leading to preference for PGDM over MBA.
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