Main Article Content
Purpose: The aim of this research is to identify the potential and opportunities of tourism entrepreneurship that can be developed in Labuan Bajo
Design/Research method: The analysis method in this research is survey to identify all potential of tourism business and to conduct qualitative analysis of tourism business opportunities that can be developed in Labuan Bajo
Finding: Research finding indicated many opportunities for entrepreneurs and start-ups to develop Tourism SME in this area such as culinary, transportation, accommodation, traditional handcraft etc.
Limitation: The limitation of this research was conducted only in mainland (Flores land), not in-depth in surrounding islands
Implication: This research may be useful for local people, outland and foreign investors to identify, to assess and to consider of building a new start-up and investing the great tourism business in Labuan Bajo. It also support the local government in making policies regarding tourism development.
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