Sports Marketing in Light of Digital Transformation: New Horizons to  Enhance the Competitiveness of Economic Institutions

Dr. Mustapha Goual

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Published: Apr 30, 2025

Keywords:

sports marketing - digital transformation - economic institution - competitive advantage.

Dr. Mustapha Goual

Abstract

Today, the world is witnessing a profound digital transformation that has affected varioussectors, including the sports marketing sector, which has become one of the main tools to enhance the competitiveness

Issue

Vol. 62 No. 4 (2025): Vol 62 No 4 (2025)

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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