Advertising and Sponsorship Strategies on Television During Ramadan  2024: An Analytical Study of Echourouk TV Channel in Algeria

Dr. Aiouni NedjmEddine

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Published: Apr 18, 2025

Keywords:

Ramadan, Advertising, Media Sponsorship, Echorouk TV, Content Analysis, Ramadan Campaigns.

Dr. Aiouni NedjmEddine

Abstract

This study aims to analyze advertising and sponsorship strategies on Algeriantelevision during Ramadan, using "Echorouk TV" as a case study. Given the significant rise

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Vol. 62 No. 4 (2025): Vol 62 No 4 (2025)

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Articles

This work is licensed under a Creative Commons Attribution 4.0 International License.

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