Sports Marketing Challenges in Light of the Paris 2024 Olympics

Dr. Zina Hassani, Dr. Ramdane Taouinar

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Published: Apr 10, 2025

Keywords:

Sports marketing, sports marketing mix, Paris 2024 Olympics

Dr. Zina Hassani, Dr. Ramdane Taouinar

Abstract

This theoretical study aims to attempt to present the most important basics of sportsmarketing by explaining its concepts and historical development in addition tophilosophy and methods, and addressing the sports marketing mix and its elements, while highlighting the importance of sports marketing

Issue

Vol. 62 No. 4 (2025): Vol 62 No 4 (2025)

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Articles

This work is licensed under a Creative Commons Attribution 4.0 International License.

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