The Impact of Electronic Word-of-Mouth Credibility on Online  Purchasing Behavior: A Case Study of Algerian Consumers on  Facebook Marketplace

SEBAA Manal, FASSOULI Amel

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Published: Apr 25, 2025

Keywords:

Credibility of electronic word-of-mouth (e-WOM), e-WOM dimensions, purchasing behavior, buying through Facebook Marketplace.

SEBAA Manal, FASSOULI Amel

Abstract

This research aims to clarify the extent to which the credibility of electronicword-of-mouth (e-WOM) influences online purchasing behavior. It explores the
reliability of e-WOM and its relationship with consumer behavior in onlineenvironments. To achieve this objective, the study adopted a descriptive methodology for the theoretical framework and an analytical approach for theempirical part. A questionnaire was designed and distributed to a sample of 500consumers who shop via Facebook Marketplace

Issue

Vol. 62 No. 4 (2025): Vol 62 No 4 (2025)

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Articles

This work is licensed under a Creative Commons Attribution 4.0 International License.

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