The use of event communication to build the organization’ visual iden tity

Abstract

This research paper aims to monitor how the event is used in building the visual identity of the institution, by presenting some concepts of event communication to arrive at an accurate and comprehensive definition, then examining the goals achieved by the institution as a strategic tool to build its image and enhance its reputation. This study also seeks to define the concept of the visual identity of the institution, which is a symbol of recognition of its existence and a means that distinguishes it from its competitors, to shed light on the foundations of building a visual identity through the use of the event.